JAL Renews Homepage to Reflect Customer Feedback and Improve Usability
Japan Airlines (JAL) renewed its main homepage https://www.jal.co.jp/ on April 19, 2012. JAL’s website, from which customers can purchase tickets online, attracts more than 350,000 viewers per day on average, ranging from first-time users to regular visitors such as JAL Mileage Bank (JMB) members.
In the latest update to the functionality and aesthetics of the website, 3 years since the last revamp, JAL incorporated feedback from many frequent users as well as findings from surveys to improve usability and clarity for as many customer profiles as possible.
In addition to creating an overall larger layout with bigger font size for easy-reading, a new site index has been added at the bottom of the page for better navigation around the website. Customers can now also more easily stay updated with the latest JAL news and identify attractive promotions highlighted on a banner which customers can click to access the respective campaign microsites.
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Source: JAL
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